How 7 Day Skips Doubled Bookings by Owning Their Digital Backyard.

Ever feel like your website is just... there? Not bringing in leads. Not ringing the phone. That was 7 Day Skips when they took over a successful skip bin business on the Sunshine Coast. But being business-minded operators, they knew something had to change.

Here's how they used simple digital strategies to crank up enquiries, book more bins, and make a second truck worth running full-time.

The Situation: Inherited a Solid Business, But Not Yet at Full Tilt

When the new owners of 7 Day Skips bought the business, it was running well. But they weren’t maxed out — especially not the second truck, which was doing about 2/3 of a week’s work. There was clear room to grow.

And they knew exactly where the growth needed to come from: more visibility, more phone calls, and more bin bookings.

So they rolled up their sleeves and went to work on their digital presence.

Step 1: Refresh the Website – Make It Work for You

The first thing they tackled? The website. It wasn’t terrible — but it wasn’t doing them any favours either.

They gave it a revamp to:

• Showcase all the different bin types they service: concrete, dirt, green waste, builders waste, household junk

• Make it easier to find, faster to load, and mobile-friendly

• Align better with what customers are actually searching for (like “skip bin hire Sunshine Coast”)

Simple changes, but powerful.

Step 2: Go Hard on Google My Business

They didn’t stop at the website. They doubled down on their Google My Business profile.

• Regular updates and photos

• Weekly posts to keep it active

• A push for customer reviews

And guess what? The phone started ringing.

More importantly, they could see the data. They were doing double the volume they had when they first took over — even in what felt like a quiet period.

Visibility = more calls = more bins out the door.

Step 3: Beat the Big Dogs by Being Consistent

Now here’s where it gets interesting.

When you search “skip hire Sunshine Coast,” 7 Day Skips appears #3 on Google — ahead of big names like Gym’s Skips and even Cartaway.

That’s not luck.

It’s the reward for:

• Keeping your Google profile active

• Posting consistently

• Collecting reviews

They’re not spending thousands on SEO agencies or dodgy deals. In fact, they were approached by an agency that promised “page one” rankings for $700+ per month. But they were already on page one — from their own efforts.

No smoke. No mirrors. Just effort.

Step 4: The Push to Top 3 on Maps (Local Pack)

They’re already #3 in organic search, but they’re pushing to get into the Top 3 on the Google Map Pack — that little map with 3 businesses that pops up first.

At the moment, they’re sitting at #6, and here’s the insight:

The only real difference between 7 Day Skips and their higher-ranked competitors? More reviews and more photos.

So they’re working on it:

• Sending review requests via text (with a simple link)

• Following up politely

• Even considering automation to drip-feed follow-ups via email and SMS

This is smart, strategic digital marketing — not gimmicks, just grit.

Step 5: Understand the Google Game (and Play It Well)

Google’s algorithm isn’t public, but what we know is this:

• Consistency matters

• Recency matters

• Location matters

So even though someone in Maroochydore might not always see 7 Day Skips first, someone in Buderim or Noosa might.

They’ve also learned the value of having a physical business address listed — even just a yard or central location — to help anchor their Google profile geographically.

Another trick for the toolbox.

Step 6: Owners Who Get Involved Get Results

One of the biggest takeaways from 7 Day Skips? The owners were hands-on.

They didn’t throw it to a digital agency and forget it. They learned, got curious, tested, failed, tweaked — and won.

Now they’re asking: What’s next? That mindset is the real secret weapon.

"Once you're interested in your marketing, you can't lose that interest. You're always thinking about how to grow again."

They’ve seen the results and they’re hungry for more.

The Results

• 2x the enquiries from when they took over

• Page 1 Google ranking for top skip-related search terms

• Clear plan to crack the Top 3 in the Map Pack

• More predictable bin bookings

• A second truck that’s nearly running full-time

All from a few digital tweaks, some consistency, and a bit of hustle.

Key Takeaways for Other Tradies & Operators

1. Don’t ignore your Google profile – It’s free, powerful, and easy to use.

2. Be consistent – One post a week beats a sprint followed by silence.

3. Push for reviews – They build trust and boost rankings.

4. Take an interest – You don’t need to be a digital expert, just be engaged.

5. Keep asking “what’s next?” – Growth is a game of layers.

FAQs

1. Do I need to hire an agency to get to page one on Google?
Not necessarily. 7 Day Skips did it themselves with consistent activity, reviews, and solid content.

2. What’s Google My Business, and do I need it?
Yes. It’s free and shows your business in maps, search, and reviews. It’s where many customers look first.

3. How often should I post?
Once a week is a great start. Even fortnightly is better than nothing.

4. How do I get more reviews?
Send a polite text with a review link after every job. Follow up once or twice.

5. What’s the ‘Map Pack’?
It’s the box of three local businesses Google shows first in search. Reviews and proximity matter a lot.