How to Get the Right Work (Not Just the Cheap Stuff)

You’ve got the phone ringing — now let’s make sure it’s ringing for the right reasons.

Most contractors think the goal is just to get more leads. It’s not. The goal is to get better leads — the kind that turn into steady, profitable work instead of a string of one-off, headache jobs.

The truth is, the work you attract depends on how you present yourself.

If your online presence screams “cheap and available,” you’ll get cheap, demanding clients. But if your profile, photos, and pitch look professional and consistent, you’ll get approached for higher-value jobs — and by builders who actually pay on time.

Step 1: Be clear on who you want to work with

Before you take on the next job, ask yourself:
Would I want ten more clients just like this one?

If the answer’s no, it’s time to rethink your positioning.

Start by identifying your ideal type of work — insurance repairs, extensions, small commercial, maintenance — and build everything you show online around that. The best builders and insurers look for specialists, not generalists.

Step 2: Tell your story properly

When a builder or homeowner checks you out online, they’re asking one question: “Can I trust this person with my project?”

Your photos, captions, and even your About section should answer that question. Use real images from your sites, include the regions you work in, and mention the kind of jobs you actually want more of.

You don’t need fancy copywriting — just tell your story straight. For example:

“We’re a small Queensland crew focused on high-quality insurance repairs and renovations. We take pride in clean sites, fast turnarounds, and communication that builders actually appreciate.”

That sounds honest, confident, and clear. It sets the tone for better-fit clients straight away.

Step 3: Show you’re active and available

People do business with the contractors they see the most.
So don’t be shy about posting your wins — a completed job, a new project, or a team milestone.

Consistency matters more than polish. Even a quick post once a week keeps your business front-of-mind for builders who are constantly searching for reliable crews.

This is where the real growth starts

Getting found is step one. Getting chosen is step two.

The contractors we see winning the best work aren’t necessarily the biggest — they just look like they’ve got their act together. And they’ve built a brand that matches the kind of work they actually want.

In our BuildAbility Toolbox, we go deeper into this exact process — showing you how to build your professional story, filter out tyre-kickers, and attract the clients that help your business grow long-term.

If you’re tired of racing to the bottom on price, start by showing up like the business you want to be. The right work will follow.