Why Your Phone’s Not Ringing (And How to Fix It)

You know that feeling when you’ve done everything right — paid for ads, joined all the right lists, handed over your details — and the phone still doesn’t ring?

Here’s the truth most people don’t tell you: if a builder can’t find you online, or doesn’t like what they see when they do, they move on.

That’s it. No drama. No mystery. Just lost work.

When a builder gets your name from us, the first thing they do is Google you. If your business doesn’t show up, looks half-finished, or hasn’t been updated since the last flood, they assume you’re not available or not serious. And fair enough — they’re looking for contractors who look like they’ve got their act together.

Your digital first impression

Think of your Google Business Profile like the sign out front of your business. It’s what people see before they ever meet you.

If it’s blank, outdated, or looks like a side gig, you’re handing work to someone else.

Here’s what you can do today to fix that:

1. Google your business name. See what shows up. If it’s ugly or missing, that’s the first thing to fix.
2. Update your profile. Add your logo, a few recent job photos, your phone number, and a short description that actually sounds like you.
3. Ask two clients for reviews. Good reviews build trust faster than any ad ever will.

Those three steps can turn your digital ghost town into something that actually brings in work.

A simple change that gets noticed

You don’t need to be a tech expert or hire a marketing agency. You just need to show up properly.

Google rewards businesses that look active and trustworthy. So post a photo from a recent job, update your hours, or share a quick project win. Small updates tell both Google and your potential clients that you’re on the tools and open for business.

Want to see how it’s done?

We’ve included a short video below from our BuildAbility Toolbox that walks you through it — step by step. It’s a small part of the full system we use to help contractors and builders attract better clients, win better jobs, and grow their businesses without the chaos.

If you do one thing this week, make it this. Your phone will thank you.